Monday, 21 January 2013

The Social Apology



Since when have athletes thought it necessary to apologise to fans for their poor performance?  We all have bad days on the job. I know when I haven't worked to my potential after 8 hours at the desk, I don't say sorry to my boss.  I just up and leave.  

So why this seemingly overnight phenomena of athletes apologising for not winning? Usually in the form of a tweet, and always following a loss, what does the athlete hope to achieve by doing this?  Athletes have post-match conferences where they have to provide a reason as to why they didn't perform.  They also have the days of media scrutiny analysing their performance.  And they have the "man on the street" offering them advice as they take a stroll to get the milk.

Apology from David Warner following Australia's dismal ODI score of 74 again Sri Lanka:




















I don't particularly like seeing an apology from an athlete.  It feels very personal, like apologising to your parents for not doing as well on a test as they'd hoped.  

But I wonder how long these apologies will last? Athletes have to remember the more they give of themselve to their fans, the more their fans will want.  

No comments:

Post a Comment